Star Wars Fans Awaken for ‘Force Friday’

Star Wars Force Friday - DisneyDayByDay

More than 3,000 retail locations in the U.S. open at midnight to celebrate new ‘Star Wars: The Force Awakens’ products

Today, merchandise inspired by the highly anticipated new movie Star Wars: The Force Awakens launched at retailers around the globe as ‘Force Friday’ officially got underway. Hot off the heels of the 18+ hour global live unboxing event on YouTube where highlights of the new product range were officially unveiled, the celebration continued as more than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.

“We’ve been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we’re thrilled to share them with fans around the world,” said Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products.

Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned in to theStar Wars YouTube page were able to see the following toys unboxed by top digital stars from the Maker Studios network:

CHICAGO CAPTION:.HobbyKidsTV, a family of digital stars from the Maker Studios network, unboxed Star Wars: The Force Awakens role play from Disney Store at the Michigan Ave store in Chicago, Illinois on 3 September 2015 as part of the epic global event marking the countdown to ?Force Friday? when merchandise from the highly anticipated new movie goes on sale. Fans can tune in to watch live unboxing events, which unfolds over 18 hours, in 15 different cities and 12 countries on the YouTube Star Wars channel. Retailers around the the globe will open their doors at midnight on 9/4 and fans can document their experiences using #ForceFriday..

HobbyKidsTV, a family of digital stars from the Maker Studios network, unboxed Star Wars: The Force Awakens role play from Disney Store at the Michigan Ave store in Chicago, Illinois on 3 September 2015 as part of the epic global event marking the countdown to ?Force Friday? when merchandise from the highly anticipated new movie goes on sale. Fans can tune in to watch live unboxing events, which unfolds over 18 hours, in 15 different cities and 12 countries on the YouTube Star Wars channel. Retailers around the the globe will open their doors at midnight on 9/4 and fans can document their experiences using #ForceFriday..

Additionally, fans tuning in to watch ‘Jimmy Kimmel Live’ on ABC were treated to a fun product reveal with Jimmy and his security guard sidekick Guillermo, showcasing Star Wars: The Force Awakens Voice Changing Masks exclusive to Disney Store.

Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more. New Star Wars products can be found around the world at mass and specialty retailers, such as Amazon.com, Kohl’s, Target, Toys “R” Us and Walmart, as well as Disney Store and disneystore.com.

Highlights from the merchandise line found in the U.S. include:

To preserve the integrity of key movie moments, an additional wave of products will be released closer to the film’s debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more. On December 18, a Play Set based on Star Wars: The Force Awakens will become available for Disney Infinity 3.0 Edition, the latest installment of the best-selling “toys-to-life” video game from Disney Interactive.

Posted in Disney Movies.